Artwork is what printers call the files we are meant to print. Graphic artists are indeed artists, and what we do here is a form of industrial art. Our goal is to take your art and produce a flawless printed piece from it.
Working with a printer to get your artwork printed exactly the way you're expecting is not always as simple as you'd think, but we try our best to make sure to deliver as close to what you see on your screen as we can. Here are a few helpful ways to make sure we can get it right the first time, saving us all time and money:
Like most commercial printers, our shop works natively with the Adobe suite of products, but we can work with almost anything you throw at us. Here are specific tips for some typical design software packages you might be using:
Photoshop is not a design or layout tool, and we do not recommend using it as one. However, if you're really dead set on it, you can make some beautiful stuff in Photoshop. Just make sure you don't want us to make any changes, because PSD files are not portable and are often difficult to print from. Use the following rules to make sure your files are usable:
Microsoft Word or PowerPoint
Word and PowerPoint are not print design tools, but they can be useful in their own way, especially for simple things like letters. We will accept some designs from these applications but please make sure the following rules are followed:
Do not use this application! Publisher uses a proprietary format for its files that we can neither print from, edit or even view on our workstations. If you are in such dire straights you feel you need to use this to design something, hire a local graphic designer or get a quote from us on custom design. There are far, far superior programs for this work, many of them free. There is no excuse to be using this software in the modern era.
Don't use this one either. PageMaker was discontinued in 2004, nearly 20 years ago. If you have PageMaker files you have been using for decades, we may be able to convert them to InDesign or something else, but do not continue to produce work in a program this old. If a designer tells you this is the platform they work from, politely yet firmly let them know this is ridiculous.
Whether you're overwhelmed by all that info, or just don't have the time to fuss with all this, don't sweat it! Our team of folks are always ready to assist you. We offer total design services on simple items like signs and banners as an orderable add-on for between $20-100 flat rate, and sometimes are able to give a little help at no extra cost at all. Just get in touch and let us know you're in need but want some assistance, and we'll gladly get you something that you'll be proud to call your own!